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Europe is an eclectic continent – there’s nowhere quite like it. On one holiday you may be sunning yourself on a Mediterranean beach, the other you could be shopping in a fashionable city or meandering through Moroccan souks. Wherever you go, you’ll find locations bursting with history and culture, and a flair that feels effortlessly cool and distinctive.
Multifaceted, cultural and enticing
The joy of visiting Europe resides in its diversity. Each country has its own character, meaning no two trips will be the same.
Flock to the south and you’ll discover the Mediterranean Sea, flanked by sun-dappled favourites such as Spain and Portugal. Small coastal towns evoke exploration, and it won’t be long before you’re sat outside a charming café, feverishly tucking into fresh seafood and sipping refreshing white wines.
Europe’s cities are renowned for their rich heritage and jaw-dropping architecture, including Venice, Dubrovnik and Rome. You could easily spend every weekend of the year discovering old-style streets adorned with small boutiques and fancy designers, or dipping in and out of fascinating museums and immersing yourself in the innovative culinary scene.
There’s a wildly natural side to the continent, too. Venture to Madeira and discover lush flora that looks like it should belong to Hawaii, or don your hiking boots and get to trekking across Lanzarote's volcanic plains.
Europe is home to some of the biggest names in food, with a multi-layered menu that changes in each region. Along the coast you’ll find delectable tapas in Spain or Napoleon pizzas with crusts as soft as pillows in Italy, whilst many central locations offer flavoursome stews and drool-inducing desserts.
But the main enticement of a vacation in Europe is that they can cater for every kind of traveller. Culture junkies can discover centuries-old towns, whilst fashionistas can trawl the latest trends in a stylish city. Sun-worshippers can find many beautiful beaches to fly-and-flop to, whilst adventurous travellers can find amazing hikes way up in the clouds.